Depletion
doesn't build
empires.
Private brand and business advisory for founders building in luxury, wellness, and regulated industries. Four to six engagements at a time. By application only.
Most founders I meet are already talented. They don't need more hustle. They need a strategist who understands that brand, nervous system, and revenue are the same conversation.
I've spent twenty years inside luxury and beauty. I've consulted regulated operators through scope, positioning, and compliance fog. I built Soft60 as a non-technical founder, shipped it through five Apple rejections, and closed the Founding Circle at capacity.
The women I work with privately don't want a bigger funnel. They want a quieter business that pays better.
Three rooms.
Each one private.
Engagements are structured, finite, and built around outcomes rather than hours. Pricing is listed so you can self-select before we ever speak.
Intensive
- Brand positioning & voice architecture
- Content strategy & platform playbook
- Offer refinement & pricing review
- Six private ninety-minute sessions
- Async voice notes between calls
Partnership
- Everything in The Brand Intensive
- Product & monetization strategy
- Launch planning & sequencing
- Weekly ninety-minute sessions
- Direct line between sessions
- Team & vendor review
Advisory
- Skincare, fragrance, wellness
- Regulated operators with vision
- Pre-launch or early revenue stage
- Founders I believe in
- Long horizon, aligned interests
You were never meant to hustle your way there.
This is for you if
- You already have revenue and want leverage, not launches
- You're building in luxury, wellness, beauty, or regulated industries
- You can feel the brand is bigger than the business strategy around it
- You want a strategist, not a cheerleader
- You're ready to invest at a level that changes how you think
This is not for you if
- You haven't started yet and want a coach to tell you what to do
- You're looking for social media management or execution
- You want weekly accountability rather than strategy
- You're not ready to make decisions between sessions
- You expect a guarantee instead of a partnership
Shania and her team are an amazing partner for all your marketing and PR needs. Extremely experienced, hard-working, and highly responsive. She truly cares about her clients and gives them her best. A huge support to our business.
Thank you for everything. We really appreciate all your knowledge and everything you shared with us. Hopefully we can work together again in the future. You were awesome.
Shania is the utmost professional and one of the hardest working people I've met. Thorough, cares about her clients, and does a phenomenal job. I highly recommend her.
How private work begins.
Application
A short written application. No calendar links, no discovery calls without context.
Review
I read every application personally. If it's a fit, you'll hear from me within five business days.
Consultation
A ninety-minute paid consultation to confirm fit, scope, and timing before a long engagement.
Engagement
Contract, deposit, and calendar. Fifty percent to begin, fifty percent at the midpoint.
Start with the
book.
Rich Grandma Energy is where the philosophy lives. If you're not at the point of a five-figure advisory engagement, this is the right door.
Read The BookIf this is the room,
write to me.
The application is deliberately short. Answer honestly. I'll know within a few minutes whether there's something here.
Begin The Application